Enter your daily budget, duration, and cost per click into the calculator to determine your total ad campaign costs.

## Ad Campaign Cost Calculation Formula

The following formula is used to calculate the total clicks from your ad campaign.

Total Clicks = (Daily Budget * Duration) / Cost Per Click

Variables:

- Total Clicks is the number of clicks your ad campaign will receive
- Daily Budget is the amount allocated for daily ad spending ($)
- Duration is the total number of days the ad campaign will run
- Cost Per Click is the amount spent for each click on the ad ($)

To calculate the total clicks, multiply the daily budget by the duration and divide the result by the cost per click.

## What is Ad Campaign Cost Calculation?

Ad campaign cost calculation refers to the process of determining the total clicks or conversions generated from an ad campaign based on the budget, duration, and cost per click. Understanding these metrics is crucial for effective budgeting and maximizing the return on investment for ad campaigns.

## How to Calculate Total Clicks?

The following steps outline how to calculate the total clicks using the given formula.

- First, determine your daily budget for the ad campaign.
- Next, determine the duration of the campaign in days.
- Find out the cost per click for your ad campaign.
- Use the formula from above: Total Clicks = (Daily Budget * Duration) / Cost Per Click.
- Finally, calculate the total